Lifeforce

Summary

We've worked with Lifeforce for over 3 years designing, building, iterating, and scaling their product offering. During this time, we've helped them grow from a couple hundred members to many thousands. There are now over 10,000 members with a longevity clinician in their pocket.

We've designed and built HIPAA and SOC2 compliant tools and apps that power both their internal processes and member-facing services. A key development was Lifeforce's proprietary Clinician Care Team Portal — an internal tool that manages health data and enables clinicians to quickly assess a member's complete health status by combining lifestyle information, biomarkers, wearable data, supplements, and pharmaceutical prescriptions.

For members, we've designed and developed the member dashboard, completing a full redesign in 2024 to enhance brand affinity. Our iterative approach has helped launch numerous successful core products and features that have increased ARPU and reduced customer support needs. This includes custom digital scheduling flows for at-home blood draws and telehealth appointments across the United States.

Design & Technology

We enhanced LifeForce's existing architecture while working within the constraints of their established technology stack. The challenge was building high-performance features that integrated seamlessly with their current systems, requiring careful consideration of existing data flows and API integrations.

Technology Stack:

• Frontend: Next.js with Tailwind CSS
• E-commerce: BigCommerce for product catalog management
• Subscriptions: Recurly for billing and subscription management
• Database: PlanetScale (MySQL-compatible)
• Workflows: Tray.io for automation and integrations
• Authentication: Auth0 for user identity management
• Security: Cloudflare Turnstile for bot protection
• Admin Tools: Retool for custom coupon configuration

Our approach focused on enhancing user experience and operational efficiency while respecting the client's existing technology investments and minimizing architectural disruption.

Checkout Experience & Security

We redesigned the checkout flow to provide a frictionless experience while implementing robust fraud prevention. The system incorporates Cloudflare Turnstile for intelligent bot detection, Recurly payment method tokenization for secure payment processing, and SmartyStreets address validation for accurate shipping. We built a loginless checkout option to reduce friction for new customers, while implementing custom coupon configurations through Retool to handle complex promotional logic that exceeded Recurly's native capabilities. Auth0 serves as the primary authentication system, managing user identities and secure access across the platform.

Lifescore Integration & Workflow

We developed a comprehensive longevity scoring system that integrates with a Python-based API to generate personalized health scores for customers. The system processes multiple data sources including medical biomarker data, self-assessment questionnaires, gender, and biological age information. Complex workflows built in Tray.io automatically trigger score calculations when new lab results arrive or users complete health questionnaires, ensuring real-time score updates without manual intervention.

Data Flow & Synchronization

The architecture handles complex data synchronization across multiple systems. Lab results and questionnaire data flow through Tray.io workflows that orchestrate API calls to the LifeScore service, with results written back to PlanetScale. The Next.js frontend retrieves and displays this data through optimized queries, while custom coupon configurations from Retool seamlessly integrate with the checkout process and existing Order Management System.

Performance & Constraints

Working within the existing architecture required careful optimization strategies. We implemented efficient data caching patterns in Next.js to minimize database load, optimized Tray.io workflows to handle high-volume data processing, and designed API integrations that work harmoniously with PlanetScale's scaling characteristics. The challenge was maintaining performance while respecting the boundaries of each existing system.

Integration Architecture

The system required seamless integration with LifeForce's internal Order Management System, ensuring that all customer data, orders, and subscription changes flowed properly between systems. We built robust error handling and monitoring around these integrations, with fallback mechanisms to ensure business continuity even when external systems experience issues.